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A Social Media Insight with Business Owner and Guru Domitille of Mademoiselle Social

On the blog this week we go behind the scenes and talk all things Social Media with the US based boss babe Domitille of Mademoiselle Social. We had a good and honest conversation with the French speaking Domitille who gives us her tried and tested methods, advice and she shares her experience with Social Media Management.

Domitille, firstly we are excited to have you on our blog! Can you please tell us a bit about yourself and your business?

"My name is Domitille and I am a Social Media Manager. I am specialized in Instagram coaching and Pinterest management and my mission is to help wedding businesses and online educators stand out on social media through genuine connection, intentional content and a purposeful strategy."

Why did you start your business?

"I am French, I currently live in the United States and in the past few years I also had the chance to live in Japan so traveling is a big part of my why. I started because I wanted to have the flexibility and the freedom to go back to France multiple times a year to spend time with my family, but still be able to travel around the world! I should also add, I’m somewhat of an introvert so I love working from home!!"

Let’s chat about turning a side hustle into a full-time business. When did you know it was the right moment to take the leap and become self-employed?

"That’s a funny story! I married an American so I had to go through the immigration process which means that for a very long time I wasn’t allowed to have a normal 9 to 5 in the US. On top of that, all my former experiences as an employee left me tired and stressed out. I always had in mind that I would start my own business “one day” but I kept pushing it back.. Until, I realized that I would never have that kind of time again. I was literally forced to not “go to work for someone” so I decided to use that time off to start building my own business. As for my business industry, I have a master diploma in digital marketing and I was planning my own wedding which naturally led me to combine these two passions of mine."

Can you tell us a bit more about what goes on behind the scenes running a creative business?

"A lot of organisation, research time and rest!! I work with a lot of content and I need time in between to reset my brain in order to be able to give the best to my client! I also produce my own content so I use “time blocking” systems to make sure that I don’t spend too much time on one task and I still feel productive at the end of the day! Overall it’s just an incredible opportunity to grow and connect with people. I keep learning and adjusting my systems every single day but I wouldn’t have it any other way!"

Let’s chat about Pinterest. What advice do you have for someone starting out in the wedding industry when it comes to their online presence?

"Choose your platforms wisely! It’s easy to think we should be present everywhere but as a matter of fact we can’t! Online presence and social media are easily overwhelming and very time-consuming so the first step of your online presence strategy should be to find out where your audience is hanging out the most and make sure you master that space! Choose two to three platforms you’ll use to connect and market to your audience and stick with them until you have an established presence."

Why is it important to utilize Pinterest for your business?

"First thing first, numbers: According to Wedding Wire, 64% of brides use Pinterest to plan their wedding and according to Pinterest, pinners conduct 378 millions wedding-related researches. Pinterest is definitely a place where future brides hang out so not using it to promote your services/products as a wedding professional is missing a lot of opportunities to connect with potential customers.

Furthermore, pinners (users of Pinterest) are on the platform because they are looking for a solution to their problems but they are still not sure of what/who they want. Which means they are ready to buy/click/make an appointment and you just need to show up in their search results with the solution."

Here’s how it would work: Let’s say you’re a Wedding Planner. A future bride is on Pinterest and she’s trying to make sense of what she’s supposed to do to plan her wedding, she’ll type in “wedding planning advice”. You created a blog post called “10 tips to help you with your wedding planning” and your pin appears on her results feed. She’s intrigued, clicks on your link and reads your article. Now in your article, your last tip was “Hiring a wedding planner will help you save money and headaches!”. It is completely aligned with her pain points, she wants to know more and she sets up an appointment with you. You get a warm lead right to your inbox!

To sum up, it is the place future brides are and they are ready to take action, you just don’t want to miss out on the opportunity to capture a customer’s attention in the “search phase” of their buying journey."

What are your top Pinterest tips?

"When it comes to Pinterest, you need to have an optimized profile, create content that speaks to your ideal clients pain points and be consistent with your pinning. An optimized profile is a key worded profile with a claimed website. You can place keywords in your name, your profile description, your board titles and your board descriptions. It will help Pinterest categorizing you as an expert source for these queries and will help you rank higher in the search results. Same with claiming your website, it sends a signal to Pinterest that you are a "serious source" which in return helps with your ranking.

Then you need to know what your ideal clients are looking for so you can create and pin content that solves their problems. Use words they are looking for in your pin titles and the descriptions so your content appears when they do their researches.

Lastly, Pinterest loves consistency. They need people to publish content and pin other people’s content to keep the platform relevant so they will always favoritize someone who is pinning consistently over someone who pins here and there."

Why is it so important to be consistent when using social media and how can we help streamline this?

"I have been able to reach 1 million monthly viewers in less than 3 months with my Pinterest account because of consistency. Pinterest wants serious pinners on their platforms because it means quality content which in return means more people will be using Pinterest because they know it is a serious source. They need their pinners to pin everyday so first, the current content can circulate and touch more people, second, they can have fresh content to add to the platform. If you’re a serious pinner, Pinterest will be your best friend!

I know pinning every day can be very time-consuming which is why I use an automatic scheduler to help me be consistent! Tailwind allows me to schedule my pins for the entire week in less than an hour so I can focus on my clients’ accounts! It is a must-have if you’re serious about Pinterest! You can try it for free with my affiliate link here.*

In general, consistency in social media is also very important to establish yourself as an expert and gain your audience trust. The more you show up, the more they’ll see you as a valuable resource for their needs because they know they can rely on you!"

Let’s chat about the ever-changing world of Instagram. Domitelle, As a new business what does it mean to have an ‘Instagram Strategy?”

"It means having a clear direction of where you are heading and knowing why you are using the platform. As a new business owner, you want to clearly define your goal with Instagram. Is it to create a community and nurture your current audience? Or to grow your business and find new leads? Instagram can be overwhelming and time-consuming so if you don’t know why you’re using it, you’re more likely going to put in on the back burner and forget about it. It can be harmful to your brand image because people will look you up on the platform.

Here are some other questions you should answer for a clear Instagram Strategy:

How many times a week will you post?

What type of content will you share?

What tools will you use to reach your audience (post, stories, dms, etc..)?

How much time will you spend engaging with your audience?

What are your top Instagram tips?

Instagram works around three factors:

1. The time of your post

2. The quality of your content

3. The engagement it receives.

You need to know the best time to publish a post. It is the time where your audience is the most active on Instagram. You will need a business account to find your audience analytics. Your content has to resonate with your audience. Provide value, give them actionable steps and be helpful!

Instagram is all about connection! Engage with your audience, answer all your comments, create discussion with people and be genuinely nice, you’ll see your engagement grow (as well as your account)!"

Check out more of Domitelles work and services here:

*This post contains affiliate links, meaning that if you choose to click through and make a purchase, Mademoiselle Social will receive a small commission at no cost to you.*


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